What We Do
Branding & Brand Management
Brand management is overseeing your overall brand performance, through marketing techniques, design to increase brand equity, all while managing the tangible and intangible characteristics of the brand.
Not everyone uses social media; therefore, email marketing is the most effective way to nurture leads and turn them into customers. By sending emails, it helps to keep your audience engaged and build strong relationships.
Using software to automate sales and marketing activities making tasks like email and nurture campaigns, lead generation, social media posting, sales funnels, and operational processes easier as well as personalized to your customer and their behaviors as they interact and engage with you and your brand.
Content writing and copywriting make the most magnificent pair. Copywriting is text written for advertising and other forms of marketing to increase brand awareness and influence people to take a particular action. Content is developed to inform and engage to form a connection with your audience, not trying to sell to them. Our primary purpose is to help you use great content to get the message across, but avoid in-your-face sales that turn people off.
Social Media Management
If you need help managing your online interactions and content across all social media channels like Facebook, Instagram, Twitter, LinkedIn, we can help! Social Media Management is more than just posting updates; it includes engaging with your audience and finding new opportunities to increase reach and visibility.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the art of ranking high on a search engine in the unpaid sections (organic listings). When it comes to SEO, there is you, the search engine, and the searcher. SEO optimizes your online content so that search engines will show your relevant content higher in the results based on specific keywords or phrases.
CRM/ Database Administration
If you need a way to manage your contacts and deals, Customer Relationship Management (CRM) systems and databases are the tools to use to do so. Using these services on the cloud allow teams access to contact data anytime and anywhere. We can help you find the right system(s) for your business as well as help with set up, configurations, integrations, and train you on your new or existing system to help you utilize it to its fullest.
A robust list keeps your business growing. Making sure that lists are cleaned regularly, updated periodically, and segmented often based on behaviors, keeps your list fresh and minimizes the risk of being blacklisted from sending to non-engaged contacts or being fined by being considered as spamming.
Market & Competitive Research
The internet is full of information, but how do you know its useful information? We use various tools, databases, and advanced searches to find reliable information to help you market your business, stay ahead of your competitors, and plan for market trends. By searching through hundreds of pages with our tools, we can find trustworthy information quickly, and we can draw meaningful results from the abundance of material available to use in strategies, targeting, competitors, positioning, and more.
UX & QA Testing
If it doesn’t function the way a user expects, they are gone! Make sure this doesn’t happen to you. With user experience (UX) and quality assurance (QA) testing, you can make sure that functional requirements, as well as experiences across multiple devices and browsers, work as expected with minimal* to no issues. With specific tools, we test on the top browser and device combinations for your audience.
*Not all browsers and devices can be tested due to the wide range that exists.
Analytics & Reporting
Analytics is exploring data and using it to understand and improve your business performance. Reporting is the process we use to measure progress, show value, and identify actionable steps to improve marketing performance and meet your goals.
Marketing Technology (MarTech) Training
MarTech, another buzzword, meaning Marketing Technology. Not every marketer is tech-savvy, we understand that; luckily for you, we are! We have worked with over hundreds of different sales and marketing systems and tools from home-grown/custom developed to the big boys like Microsoft and Adobe, and A LOT in between. We can train your staff on your new or existing systems to help you get the most out of your investment.
We work with companies to create and implement marketing strategies designed around the core of your business, services, and the products you offer. We help create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get your message out.
Pay-per-click, also known as cost per click, is a digital advertising model used to drive traffic. With paid traffic, the advertiser is paying an organization to set up and configure a platform, such as Google AdWords or Facebook Ads Manager, and place ads in front of their audience based on demographics, keywords, and behaviors.
*Offered Through Our Third-Party Preferred Partner*
Using typography, page layout techniques, and visual arts, we can create your visual compositions like logos, branding guides, advertising banners, sales and marketing collateral, communications, and more. We accomplish this by creating and combining symbols, text, and images for the visual representation of your message and ideas.
Web design and maintenance is the process of building a secure, user-friendly, and high-converting website. It is not just about making it look good, it must function across devices and offer valuable content. Bring your brand and business to life in the digital world with vibrant and valuable design and content as well as amazing user experience with a website. Receive up to $1000 in free plugins when we design your website, ask us how!
Photo and video editing is the process of editing or creating something new out of existing video and photo assets. The transformed assets can be used in a variety of mediums for various marketing purposes. We can take B-roll footage and turn it into short action-packed series or edit a longer video for informational or training purposes. We can also enhance or fix existing photographs; this can include removing the background of products for ecommerce sites.
Initiating, executing, controlling, and closing work to achieve specific goals while meeting particular success criteria at the specified time is called project management. We can manage multiple projects for you on your behalf as the Project Manager. Completing projects that comply with your objectives through clearly established project plans while meeting milestones along the way.
We strive to be that “full-service” firm and we mean it – not only can we design the collateral for you, we can have it printed and shipped right to you. Need tradeshow displays? Business card?, Flyers? Posters? Tickets? Brochures? Yes, we could go on and on. Always offering discounted rates, we can print just about anything you need on a variety of material, paper stock, custom shapes, etc. Contact us for a custom quote!
Don’t have a web presence at all: No Domain Name? No Web Hosting? No Email Accounts? No Marketing Platform? No CRM?
No problem, we offer these services as well! We get to know you, your business, goals, and forecast so that we can help vet the right technology solutions for your unique needs.
Promotional products are one of the most effective and lowest-cost ways to brand your business. In fact, according to recent surveys, they have a lower cost per impression (.004) than TV, radio, magazines, the Internet and basically every other form of advertising. We have access to every product in the promotional products industry and can get you a quote in seconds. Let me know what other items or ideas you might be looking for! Contact us for a custom quote or SHOP NOW!