(What Is Your SEO Strategy? - Day 6 of 7) Let’s Talk About User Behavior And What It Has To Do With SEO Rankings
Jun 17, 2022
The best SEO campaign and high rankings won’t help you if you don’t consider user behavior and preferences. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client aren’t looking for or the term, your content, and your offer don’t match, that keyword ranking is doing you no good.
But it goes much deeper than that. The search engines - Google in particular - want to see that when someone clicks on a high-ranking search, the result matters. They want someone to click on that link, go to your site and spend some time there consuming your content. They don’t want to see low clicks (in comparison to other search results on that same page), or worse, have someone click through to your site, hit the back button, and then look at a different place.
What does that mean for you as a content provider? Always create your content for your target audience first. If you’re looking at a list of keywords that you want to create content around, ask yourself if a particular search term matches your audience and the content you share. If so, go ahead. If not, move on to a better keyword choice.
Then sit down and write your content for your readers first. Then, when it’s written and polished, go back and look at the title. Are you using the keyword in the title? If not, can you rework it and still have a compelling title. Remember, this will be the headline on social media and in the search results. The same goes for metadata like the description and the URL. If you’re not sure what I’m talking about, do a google search and look at what those individual search results look like.
Last but not least, scan through the content and ensure that you’re using the keyword once or twice in the content and related words and phrases. Search engines are intelligent, and these latent semantic keywords help them determine what your content is about.
With well-written, targeted content, you will ensure that your audience clicks and sticks, which will help you move up in the search engine rankings. Not sure if that’s the kind of content you’re creating? Ask your readers if this is what they were looking for. If it isn’t, they will tell you.
Future articles to look forward to in this series:
- Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business