How a Chatbot Could Boost Traffic and Sales
May 31, 2022
If you’re looking for a way to bring your website into the 21st century, increase your sales potential, and improve customer satisfaction, then you should consider getting a chatbot.
What is a Chatbot?
A chatbot is a little AI assistant that lives right on your website or that users can contact through social chat apps such as Facebook Messenger. The idea is that your chatbot will be there to answer questions, give advice, and even suggest recommendations – all without you or your business having to raise a finger.
Users can speak to a chatbot through a chat window as though it were a real person located in a call center. They can then ask questions using natural language, and the chatbot will respond.
Chatbots are often considered primarily for customer service. The idea here is that a chatbot can help people with FAQs or direct them to the page they need. A chatbot can provide advice on what to do if a product is damaged and contact the company.
All this can improve customer satisfaction without requiring you to spend large amounts of money. Because while most companies would love to answer every question, they would need a huge support team of staff, which might well be outside the budget of many smaller companies. But with an automated chatbot, they can filter down the vast majority of issues so that only a few that can’t be answered from a flow chart need to be seen in person.
Chatbots for Marketing
But where things get interesting is when you use chatbots for marketing.
How might this work? One example would be increasing conversion rates when a visitor lands on a website. Typically, you might use some sales text and rely on users following the correct links and buttons on your page to find the product listing for them. Often this would result in confusion and frustration, and many visitors would leave before looking around.
Bounce rates are high across the internet.
But with a chatbot, this could be very different. Imagine if the very moment someone landed on your website, a chatbot asked them what they were looking for. When they answered, that chatbot could take them straight to the relevant page ready to buy—no searching through the site, no complication.
What’s also great about this is that even if visitors don’t buy anything, they will have shared their ‘intent’ simply by telling the chatbot what they were looking for. This kind of data can be hugely beneficial for marketers.
More Types of Chatbot
Chatbots can also take many other forms. For example, it is increasingly common for chatbots to be used over Facebook messenger. Several restaurants and fast food joints now allow customers to order their food simply by messaging the resident chatbot this way!
Moreover, Facebook chatbots can reach out to potential customers and buyers to offer special deals!