Getting Traffic From Google (Introduction + Chapter 1)

  • Aug 22, 2022



Many P.C. users depend on Google internet searching to obtain their required information. One benefit of utilizing Google for your research is gathering relevant data from the Web in double-quick time. Also, launching a search on Google is easy. A basic Google search will scour the internet for details related to the search term(s) you entered. Google also has many additional products and tools available on its website that can assist with the streamlining of a users' searching.


Numerous industries have invested heavily in and profited from Google marketing. Some were initially 'bricks and mortar' companies like music, publishing, gambling, or automotive, whereas others just sprang up as solely online companies, like digital media and design, internet service hosting, and blogging.


In 2008, candidates for the U.S.A. Presidency heavily depended on Google marketing techniques to connect with potential voters. Throughout the primaries of 2007, candidates gained, on average, more than five hundred social network followers every day to assist in spreading their political message. President Barack Obama managed to raise over one million dollars in just one day of his Democratic candidacy campaign - and this was primarily due to online donors.


We will look at Google in greater detail and outline some traffic-generating techniques that have been proven to work. By the time you have finished reading this ebook, you should (hopefully) have a much clearer idea about the overall dynamics and process of web marketing.

We will also aim to show you how what you do with your website and business online can dramatically affect the exposure you will get and, ultimately, the profits you will make.



Chapter 1: What Is Google And How Does It Search?


Google is a multi-national, publicly-traded company built around the company's hugely popular internet search engine.


Google's roots return to 1995 when two college students, Larry Page and Sergey Brin, met each other at the University of Stanford and collaborated on an investigation project which was to, over time, get to be the Google internet search engine. BackRub (as known then due to its backlinks analysis) stimulated curiosity about the college research work but didn't win any bids from the leading portal vendors. Undaunted, the founders gathered up sufficient funding to start and, in September of 1998, began operations from the garage-located office in the Menlo Park area of California. In the same year, P.C. Magazine put Google in its Top one hundred Internet sites and S.E.'s for 1998. Google got chosen because of its similarity to the term googol -- a particular number comprising a number 1 followed by one hundred zeroes -- referring to the vast quantity of information on the planet. Google's self-stated mission: "to organize the world's information and make it universally accessible and useful." In the first couple of years of trading, Google's internet search engine competition included AltaVista, Excite, Lycos, and Yahoo. Within a couple of years, though, Google became so much more popular that its name has turned into a verb for conducting a Web search; individuals are as prone to say they "Googled" some information as they are to say they looked for it. Whenever you take a seat at your pc and perform a Google search, you're very quickly given a summary of results from all around the Web. So how exactly does Google locate web pages that match your search query and decide the order the search engine results are shown in?


The three main aspects to providing search engine results are Crawling, Serving, and Indexing.


Crawling may be how Googlebot discovers updated and new web pages to be put into its Google index.


Google uses a massive group of computers to fetch (or "crawl") vast amounts of pages online. This program that implements the retrieving is known as Googlebot (also called a bot, spider, or robot). Googlebot utilizes algorithmic processes: computer programs decide which websites to crawl and how frequently, and just how many web pages to retrieve from every website.


Google's crawl operation starts with a summary of website URLs, generated from its previous crawl operations and supplemented with Site Map data supplied by WebMasters. As Googlebot crawls all these sites, it picks up links on every webpage and adds these to its listing of webpages to crawl. Newly created sites, alterations to current sites, and dead links are noted and utilized to update Google's index. Googlebot assesses every one of the web pages it crawls to compile an enormous index of every word it observes and its position on every page. Additionally, it processes information contained in main content attributes and tags, for example, A.L.T. attributes and Title Tags.



Whenever users enter a search query, Google's computers search their index for corresponding web pages and get back the outcomes they believe would be highly relevant to consumers. Relevancy depends on over 200 facets; among that is the PageRank for the confirmed page.

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