Getting Traffic From Google (Chapter 4)

  • Nov 3, 2022

Chapter 4: Investigate Keywords


Picking the best keywords is essential because they will effectively function as the traffic drivers to your site or weblog.


Begin with creating a summary of keywords that are relevant to your site. Jot down every term or phrase that's in your mind. You may also visit your competitor sites and see what keywords they use. I also always ask family and friends for terms they'd use to find my products and services.  
It is better to launch three niche websites based on different variations of the same keyword, such as electric guitars, acoustic guitars, and homemade guitars, rather than just having one website about guitars. This will increase the likelihood of ranking high for the related search terms. The more specialized you can make your site, the less competition for the relevant keywords. The easier it will be for you to gain an advantage with some effective SEO keyword optimization.


The 2nd step would be to analyze your keywords to find out how popular they are. For this, you need to bookmark the Google Keyword Tool.


Keep in mind that results from this are estimates to discover a variation between different keyword tools.


However, the Google keyword tool is a good tool for providing some ideas on potential domain names to use.


Firstly, you have to choose either to enter several descriptive words or phrases or key in your website's URL. To register domain names, we suggest utilizing the first option. After entering your term or keyword, you will have to key in all the random characters, which are part of the security features for the external Ad Words Keyword Tool. Then click 'Get keyword ideas.'
The outcomes page provides the keywords associated with the term(s) you entered. The outcomes are displayed in 5 default columns; Keywords, advertiser competition, local search volume, worldwide monthly search volume, and match type.
The first four columns are self-explanatory; however, column five needs further explanation. Match type includes a drop-down menu that will default as 'Broad.' Further possibilities are phrase, exact and negative match.
Here's a directory of the keyword data given when the possibility is selected:
  • Broad match: keyword [no punctuation]

Search engine results show data on relevant variations and similar phrases.


  • Phrase match: 'keyword' Search engine results show data for the searches which match the precise phrase.

Exact match: [keyword] Search engine results show data exclusively for the accurate phrase.


  • Negative match: -keyword

Search engine results show data that doesn't range from the keyword phrase you looked for.


The Google keyword tool also offers an imaginative drop-down named 'Choose columns to display.' This enables you to analyze the keywords further. For instance, you will get info on estimated average cost-per-click (CPC), volume trends over twelve months, and the month that the tremendous volume occurred. All of this makes the Google keyword tool very valuable.


Once you've completed your keyword list, begin using it in your titles, subtitles, website, and weblog content.


The Google Keyword Tool is excellent as an investigation tool and, since the tool is closely associated with the most significant internet search engine on the
planet, there's synergy by association. You can easily use it and, on top of that, it is free.

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