How to Protect Your Business From Hackers

2 days ago

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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6 Ways That Online Marketing Can Grow Your Business

Sep 04

Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a wh...

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Why Your Website Needs an SSL Certificate

Aug 19

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all...

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How to Avoid Becoming A Workaholic

Jun 28

We live in a country that seems to celebrate a workaholic lifestyle. Think about how many people you've heard practically brag about staying up all night working or never taking a vacation day. The me...

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Branding 101: Let’s Talk Logos

Jun 13

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Product Safety: What You Need to Know

May 15

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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6 Online Marketing Tactics to Increase Your Sales

Apr 27

Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures. Online marketing is just one of these ways, and if done effectivel...

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Business Travel: How COVID-19 Changes Everything

Apr 16

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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Using Customer Profiles to Find the Perfect Promo Products

Mar 18

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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The History of Promotional Products

Mar 11

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

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The Power of Perceived Value

Mar 11

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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