Biggest Mistakes People Make When Trying to Attract High-Quality Clients

  • Oct 1, 2022

There are many common mistakes freelancers and service providers make when trying to attract high-quality clients. Avoiding these mistakes can mean the difference between struggling or running your business smoothly, with a steady stream of clients willing to pay you what you are worth.

 

Not Distinguishing between Price and Value

Many vendors worry about the price and are willing to sell their services for less than their competition. The trouble is that you can get locked into the lower price and find it difficult to raise it in the future. In addition, the lower price might attract only bargain-basement clients, rather than quality ones you could have a long-term relationship with. Top business people might dismiss you for being too cheap.

 

Then there is a question of value. Value and price are not the same. Your value will be in how good you are with your work, how reliable you are, and how well you can stick to your deadlines. Your experience also determines your value. If you are a real pro at WordPress, for example, then you are more valuable than a person charging the same amount who isn't because you are bringing your knowledge and experience to every project.

 

Not Being Clear About What You Offer

Make a list of everything you are good at that you could offer your clients. Then narrow it down to things that you enjoy and can do quickly. Next, decide how closely related they are to each other. Can you offer several services covering many of the basics that busy business owners would find helpful to hand over to others? They might include customer service, email marketing, uploading content to a blog, and so on.

 

For example, if you can do email marketing and have a health background, this might be worth mentioning in some cases but not in others. A person interested in finance, for example, might not think you were the right person for them.

 

Not Choosing a Niche

Service providers who choose a particular niche to work in often find it easier to get work because they build up a reputation as an expert in that niche. The top three niches are health, finance, and self-help.

 

Not Having a Well-Constructed Portfolio

Your portfolio should give examples of each of the services you wish to offer, if at all possible. Give items a title, link to them, and group them according to the provided category of services if there are many samples.

 

Giving Away Too Much for Free to Make the Sale

It is excellent to prove that you are a talented worker who can deliver the goods, but time is money, and so is the work you do. Many new service providers give away far too much in terms of free information and their time. Free samples are not needed - you have your portfolio to show what you can do. 

 

It would be best if you also avoided long consultation calls. To be helpful and prove you are the right person for the job, you would probably give away far more information than you should. Then they have no reason to hire you because you have already told them what to do.

 

Not Marketing Yourself Enough

Once you are a service provider, you need to tell the world you are available for work. This is not a time to be shy.

 

Not Marketing Yourself in the Right Places

Determine where your high-end prospective customers are likely to spend most of their time. Then come up with marketing material that speaks to their needs, offering real solutions at an affordable price.

 

Not Asking Happy Customers for Referrals

Word-of-mouth marketing is key to a successful business. Happy customers spreading the word about how reliable and professional you are can make all the difference between a full calendar of regular assignments and you have to chase all over trying to get gigs.


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