6 Basic Tips for a Winning Website
Nov 17, 2021
Websites should offer a service, not just lip service. Make sure that your website actually offers something to a visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options for visitors, you can turn a “potential” client into an “actual” client.
Design means a lot, your website not only must look good and have a nice mix of copy and visual elements to tell your story, but it must also be responsive – meaning work on a variety of mobile devices. Studies show that the majority of people check out your website on their mobile devices first. Don’t give them a bad taste in their mouth by not providing a responsive web design.
Get Their Email Addresses
A good way to get a lurker to introduce himself is to offer a resource that can’t be accessed without an email address. This could be a newsletter, a free online coaching video, a subscription, or anything else, as long as it stands behind a wall where the key is contact information. Once that is given, use it to slowly introduce subscribers to your work.
Give the Visitors Scheduling Options
People like to have options to schedule, reschedule, and cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without your involvement.
Now is not the time to be bashful. When someone checks out your website, illustrate that your knowledge is beyond stellar and absolutely vital to a successful life. Do this by having a small e-book to offer, or perhaps record a video interview so that visitors can get an idea of who you are. Whether it is a small business website or a large B2B website, show you have what it takes and stand out above your competition.
Help Visitors Spend Money
While it takes far more effort on your part, try to make a shopping cart available on your website. This will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay away.
Respond to Best Questions from your Ideal Client
This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of potential clients will have the same sorts of problems, so why not have a section that lists popular questions and answers? This lets visitors to the website know that other people have had their problems and that you know how to address those particular issues.