4 Ways to Futureproof Your Website
Mar 1, 2022
AI-driven search and digital marketing is just around the corner. So are newer devices, such as folding phones, and faster-than-ever connections via 5G.
As a webmaster or internet marketer, your work is never finished when maintaining your website and ensuring it works as it should. In this post, we’ll look at four things you can do right now to futureproof your website and to protect it against future change.
Of course, your website should already have a responsive design. But if you want to make your site as futureproof as possible, it should be responsive. Folding phones are just around the corner, and countless people will use these to view web pages. Don’t think they will catch on? No one thought big smartphones would either!
Your website needs to look great on a vast range of different devices and be able to change size in real-time. If your theme essentially switches between two versions for large and small sites… that’s not good enough!
Google looks at images a little right now, paying most attention to the alt-tags and the file names. In the not-too-distant future, though, it will also be able to look at the actual content of the images. This will be possible thanks to machine learning which will give us advanced computer vision.
We can already see this in products like Google Lens, which can tell us things about objects we point our cameras at. Imagine that functionality baked into Google, and you have an even more powerful form of search!
Google is getting smarter and wiser all the time. Not only does that mean it’s getting better at discerning high-quality and low-quality content, but it also means that it’s getting better at understanding context and meaning. Google doesn’t just look for content matches anymore but understands what users are looking for and find answers within your text.
Google wants more people to search using voice through Assistant, which means we need to write using natural language and semantic markups to help it find the critical parts of our content.
Media Rich Design
While you might not want to make any changes like this just yet, it will make sense to start adding richer media to websites in the next few years. As more and more people start using 5G, loading times will get faster the world over. That, in turn, means that a video or large image will have a less negative impact on page load speeds.
There’s no requirement to add extensive animated backgrounds or crisp HD images, but seeing as your competition might… it certainly can’t hurt either!
Don’t do this yet, but think about how you could upgrade your site for faster connections, and then you’ll be ready to embrace this new technology.
Do all this, and your website will survive the coming years with no problem!